a conversation about ethnographic methods

The Dollars to Donuts podcast


We’ve just wrapped up Series 1 of Dollars to Donuts, the podcast where I speak with people who lead user research inside their organization. You can find all the episodes of the podcast on iTunes, Stitcher, as well as the Portigal blog (with full transcripts).

Series 1 featured amazing and inspirational guests, including Carol Rossi of, Kerry McAleer-Forte of Sears Holdings, Nancy Frishberg of Financial Engines, Frances Karandy of Citrix, Alex Wright of Etsy and Gregg Bernstein of MailChimp. They share stories and examples about how they have built their teams, how they hire, the ways they engage with design and other stakeholders, and how they help research impact the products their companies create.

Please give the episodes a listen. If you’re a fan, please give the podcast a rating and a review on iTunes as that will help other people find Dollars to Donuts. I’d also appreciate posts to Facebook, LinkedIn and Twitter. If you like, you can post the following

You should check out @DollrsToDonuts a podcast by @steveportigal where he talks with in-house user research leaders

or retweet this.

Thanks for checking out Dollars to Donuts and thanks for your support!

Author: Steve Portigal

Steve Portigal is the founder of Portigal Consulting, a bite-sized Bay Area firm that helps clients to discover and act on new insights about themselves and their customers. In the past 15 years, Steve has interviewed hundreds of people, including families eating breakfast, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of mobile devices, medical information systems, music gear, wine packaging, financial services, corporate intranets, videoconferencing systems, and iPod accessories. Steve writes regularly on topics from interaction design to pop culture for interactions, Core77, Ambidextrous, Johnny Holland, and the Portigal Consulting blog All This ChittahChattah. He is an avid photographer who has a Museum of Foreign Groceries in his home. He tweets at @steveportigal.

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