a conversation about ethnographic methods

Anthrodesign Singapore Meetup-24 January 6pm

Shamil Zainuddin (Sociology, National University of Singapore) and Julien Cayla (ACI / Nanyang Business School) are organizing a get-together for ethnographers, designers and like-minded people, on 24 January in Singapore on the rooftop bar of the mint museum.

An objective of this first meet-up is to discuss ways to promote ethnography and human-centered innovation work in Singapore through different initatives.

Time: 6pm on 24th January 2013

Location: Mr Punch Rooftop Bar-26 Seah Street

Please rsvp at :


ACI / Nanyang Business School

Julien Cayla / Nanyang Business School

Julien Cayla is a Research Fellow at the Institute for Asian Consumer Insight, an Asssistant Professor of Marketing at Nanyang Business School (Singapore) and a Visiting Professor at Kedge Business School (Marseille). As an organizational ethnographer, he  has conducted work in the world of Indian ad agencies, brand consulting firms and market research firms. Until 2013, he was  a Senior Lecturer at the Australian School of Business in Sydney. Some of his work can be accessed here:


Shamil Zainuddin / NUS

Shamil Zainuddin is an ethnographer and a graduate student in sociology at National University of Singapore. He has worked at Ogilvy Public Relations, Ogilvy Redcard and the Asia Research Institute. He is a recipient of several national awards. He can be reached at:

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